don’t be such a pitch about the future.

One of my favourite parts about digital media subjects such as BCM325 is that it allows us the opportunity to examine the projects of other students and in doing so, understand a different way of thinking than our own.  Through our examinations and comments, we are invited to experience an idea in its infancy and help guide it towards a solid, tangible digital artefact.

For this task, I examined three digital artefacts – the UOW Digital Media Society by Alex Mastronardi, insects as a future food source by Naomi Nguyen, and using holography to enhance the lecture experience by Trang Bui.  Each of these digital artefacts is markedly different from one another, yet all manage to tie back to the theme of ‘future cultures’.

Alex's pitch blog post.
Alex’s pitch blog post

Alex’s pitch was interesting to review as I already know of and interact with the Digital Media Society outside of class.  I found the pitch to be well-polished and presented, although a little inaccessible for viewers who may not be communications and media students such as myself.  Terms such as ‘BCM’ and ‘OODA loop’ were not explained throughout the video and I made a note to Alex suggesting that he might like to explain these further or use different language in his beta.  I wish I could have contributed more to the development of the project by providing further analysis from a business level, as to me it seems to be heading in this direction.

Screen Shot 2019-05-30 at 8.50.57 pm
Naomi’s pitch blog post

Naomi’s pitch was unlike any project I have seen in BCM before which I loved.  She spoke passionately about insects being used as food and seemed to have a clear future trajectory.  However, I was concerned that she did not leave much room for interaction with an audience, and mentioned this in my comment.  The most curious element to me was the differentiation between Western and Eastern culture in eating insects and noted an article that addressed this as research going forward.  Ideally, I think this should be a key part of her final project, and in hindsight I wish I had emphasised this more.

Screen Shot 2019-05-30 at 8.50.43 pm
Trang’s pitch blog post

Trang’s pitch was interesting and perfectly fit the BCM325 brief; however, the pitch video itself made it difficult to engage with her ideas through poor audio and music choices.  Her pitch excited me the most and also confused me the most!  Her ideas were definitely worth exploring and I’d love to see her narrow down her focus, as it seemed more to be focussed on how holography could be used, as opposed to her pitch’s heading of ‘improving lecture attendance’.  I regret not pointing this out in my comment.

For the next round of beta comments, I hope to speak more freely about the possible project improvements and increase the usefulness of my chosen sources.  For example, I found it difficult to find a good article to assist Alex in his project development.  However, I am excited to watch each of these projects develop further.


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